A SMALL BUSINESS GOES INTERNATIONAL WITH wESTPAC

"Online sales boomed and business went international after Sascha Griffin implemented Westpac's online payment solution."

Sasha Pink Lily

Everyone deserves a little luxury, and Sascha Griffin knows it. After running her family’s 60-year-old catering equipment company, Sascha took a chance and struck out on her own, launching a luxury mail order business for time-poor women.

Based on her own experience as a busy small business owner, Sascha knew there were many women out there with little time for self-pampering. So she created Pinklily, which delivers a range of luxury products hand-picked for their style, beauty or practicality.

For Sascha, it all began with the now famous Pinklily clear shoe box, and quickly grew to include t-shirts, jewellery and storage solutions for everything from shoes, boots and handbags to one-of-a-kind bracelet stands, jewellery cabinets and earring screens.

Many of these products are designed and manufactured in Australia, while others she sources from suppliers around the world.

But Sascha was processing orders for her products over the phone, and soon her phone-based system couldn’t keep up with demand. She was losing sales.

So Sascha worked with Westpac to set up a user-friendly online payment solution. It offered Sascha an efficient way to accept card payments over the internet, and an easy way for customers to place orders.

Sascha also received advice from Westpac on how to best configure her website to optimise the effectiveness of the online payment page – plus she got expert training in how to use her new online payment system. Very soon, Sascha saw an enormous transition from phone-based sales to online sales.

Now Pinklily is an international business, with orders being processed from right across Asia, as well as Australia. And with 24-hour high-speed credit card payment processing and real-time credit and charge card authorisation, Sascha has a lot more time to focus on sourcing new suppliers and products from around the world.

Best of all, Sascha can now access sales information online in real time while overseas – so she never misses a beat.

 
 
 
 
 
 

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